What is the term for finding and specializing in a particular neighborhood or type of property in real estate?

The term for finding and specializing in a particular neighborhood or type of property in real estate is known as farming. This practice involves real estate professionals focusing their marketing efforts and expertise on a specific geographic area or a certain type of property. By doing so, agents can build strong relationships within that community, understand trends, and become the go-to resource for local buyers and sellers. Farming can enhance an agent's reputation, knowledge of the area, and ultimately lead to more successful transactions.

On the other hand, tract building refers to developing multiple homes in a specific area rather than specializing in the nuances of an existing neighborhood. Market analysis involves examining trends and data to assess property values but does not convey the specific focus on a neighborhood or property type. Property evaluation pertains to determining the worth of a property, often for selling or buying purposes, and again does not emphasize the aspect of specializing in a locality.