Real estate advertisements must include which of the following?

In real estate advertisements, it is essential to include the last name of the licensee registered with the commission. This requirement ensures that consumers can identify and verify the qualifications of the real estate professional they are dealing with. Including the last name maintains transparency and accountability in advertising practices, allowing potential clients to find more information about the agent through official licensing boards or organizations.

While some advertisements might mention a personal name or tagline, these alone do not meet the legal criteria set forth by regulatory bodies. A description of the property is often included to capture the interest of potential buyers but is not a requirement for compliance in the advertisements themselves. Therefore, the inclusion of the licensee's last name is critical for ensuring the advertisement adheres to professional standards and regulatory compliance in real estate practices.