In terms of legal advertising, whose supervision is required?

In the realm of real estate advertising, the responsibility for ensuring that advertisements comply with legal standards and ethical guidelines falls squarely on the broker's shoulders. The broker is the licensed individual who oversees the operations of a real estate office and is accountable for the actions of the agents working under them. This includes reviewing and approving all advertising materials to ensure they are truthful, not misleading, and in compliance with relevant laws and regulations.

The broker's oversight is crucial because they have the expertise and legal responsibility to interpret the laws governing advertisement practices in real estate. This ensures that all marketing and promotional activities reflect the company's integrity and adhere to legal requirements, thereby protecting both the agency and its clients.

While other figures such as the local real estate commission, office manager, or state attorney general play roles in the real estate landscape, they do not hold the same direct responsibility for supervising the legality of advertising as the broker does. The commission may set regulations, the office manager may assist in administrative tasks, and the attorney general could enforce the law, but it is ultimately the broker who must ensure compliance in all advertising efforts.