A broker is required to have a sign at the entrance of which locations?

The requirement for a broker to have signage at both the principal and branch offices is grounded in the need for transparency and accessibility within the real estate market. Signage plays a crucial role in ensuring that clients and the public recognize the presence and legitimacy of the brokerage. By having signs at both locations, it allows potential clients to easily identify where to find the broker’s services, fostering trust in the business operation.

This requirement is in line with regulatory standards that aim to promote professionalism and accountability within the industry. Signage is often considered a key aspect of a brokerage's branding and visibility. Having clear indications of where the brokerage operates helps maintain a professional image and makes it easy for consumers to find the services they need, thereby facilitating better communication and business processes.

In contrast, focusing on just one location or high-traffic areas nearby does not fulfill the comprehensive branding and accessibility objectives that are crucial for the functioning of a brokerage.